Gifts That Last, Have Meaning & Are Sustainable Many of the cute and colourful toys and games that are gifted each Christmas and birthday will be in landfill within a month or two. This is because many of the children’s toys from the big ‘cookie-cutter’ stores are made of poorer quality plastics or inferior materials, meaning they don’t last long. They break, fade or simply wear out seemingly moments after the packaging has been opened. But it doesn’t have to be this way.